When you think of real estate, EDM music isn’t generally the first association that pops to mind. But Core Spaces, an award-winning real estate company on the cutting edge of the industry, is partnering with Grammy-award winning DJ White Shadow for a unique new approach. DJ White Shadow, whose real name is Paul Blair, is bringing his singular talent to play and creating a specially-curated, one-of-a-kind experience to Core Spaces customers.



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The new collaboration crosses all of Core Spaces national brands, including Hub on Campus, oLiv, State on Campus, and Heritage Collection properties nationwide. Blair crafted playlists for Core Spaces residents to access at home, and while out and about. All of the playlists will be accessed through the company’s Lifestyle resident mobile app. The Core team describes the exciting way they’re integrating Blair’s talent with their top-of-the-class programming; “Core’s hospitality-driven programming, and his playlists will be activating many of the amenity areas within each property. In addition, Core Spaces and DJ White Shadow plan to focus on resident events and exclusive content centered around personal development and creativity.”

“Core’s hospitality-driven programming, and his playlists will be activating many of the amenity areas within each property. In addition, Core Spaces and DJ White Shadow plan to focus on resident events and exclusive content centered around personal development and creativity.”

In a statement, Marc Lifshin, Founder and CEO of Core Spaces, had this to say about the exciting team-up: “We’re excited about our new partnership with Paul. Music has a powerful influence on emotional well-being, including improving mood, decreasing anxiety, and managing stress. This partnership further illustrates our philosophy of creating the best possible resident experiences.”

And Blair adds, “I, like most creatives, had a difficult journey coming into my own and because of that, I am always looking for ways to give back. I am excited to share my experiences and insight, and how to create a balanced life with those that are just beginning, or curious how to begin a career in music or the arts.”

It’s the kind of collaboration that makes residents feel like they’re being cared for and thought of, and it sets Core Spaces head and shoulders above their industry peers.

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